Privacy policy
PRIVACY POLICY
Last updated: 1 October 2026
Purple Signs respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, place an order, contact us or otherwise interact with Purple Signs.
1. WHO WE ARE
Purple Signs
9 Mulberry Close
Goring-by-Sea
West Sussex
BN12 4QX
Email: sales@purplesigns.co.uk
Telephone: 07720 353935
For the purposes of applicable UK data protection law, Purple Signs is responsible for deciding how and why your personal information is used.
2. PERSONAL INFORMATION WE MAY COLLECT
Depending on how you interact with us, we may collect information including:
• Your name
• Billing address
• Delivery address
• Email address
• Telephone number
• Order details
• Payment and transaction information
• Products and services purchased
• Customer account information, where applicable
• Correspondence with us
• Artwork, logos, images, text and files you upload or send to us
• Vehicle make, model and year where required for a vehicle-related product
• Information included in artwork or order instructions
• Website usage information
• Device and browser information
• IP address
• Cookie and similar technology information
• Marketing preferences
• Information you provide when requesting a quotation or contacting us
We do not normally need to collect special category personal information such as information about health, religion or ethnicity.
Please avoid including unnecessary personal or sensitive information in artwork or files supplied to us.
3. HOW WE COLLECT YOUR INFORMATION
We may collect personal information directly from you when you:
• Place an order
• Create a customer account
• Upload artwork
• Request artwork or design services
• Request a quotation
• Contact us by email, telephone or through the website
• Sign up to receive marketing communications
• Use or browse our website
We may also receive limited information automatically through cookies, website analytics and similar technologies.
Some information may also be supplied to us by service providers involved in processing your order, payment or delivery.
4. WHY WE USE YOUR PERSONAL INFORMATION
We may use your personal information to:
• Process and fulfil your orders
• Manufacture personalised or custom-made products
• Review and process customer-supplied artwork
• Prepare artwork proofs
• Contact you about your order
• Take payment and manage transactions
• Arrange delivery
• Provide customer service
• Deal with returns, refunds, faults or complaints
• Respond to enquiries and quotation requests
• Maintain business and accounting records
• Prevent fraud and protect our business
• Improve our website and services
• Understand how our website is used
• Comply with legal and regulatory obligations
• Send marketing communications where permitted
5. OUR LAWFUL BASES FOR USING PERSONAL INFORMATION
Under UK data protection law, we need a lawful basis for using personal information.
Depending on the circumstances, we may rely on the following lawful bases:
CONTRACT
We may process your personal information where it is necessary to take steps at your request before entering into a contract or to fulfil a contract with you.
For example, we need your name, delivery address, order details and artwork information to manufacture and deliver an order.
LEGAL OBLIGATION
We may process personal information where this is necessary to comply with a legal obligation.
This may include keeping appropriate financial, tax and transaction records.
LEGITIMATE INTERESTS
We may process personal information where it is necessary for our legitimate business interests and where those interests do not override your rights and freedoms.
These interests may include:
• Operating and improving our business
• Responding to customer enquiries
• Preventing fraud and misuse
• Protecting our website and systems
• Managing customer relationships
• Keeping appropriate business records
CONSENT
Where consent is required, such as for certain marketing communications or non-essential cookies, we will rely on your consent.
Where we rely on consent, you can withdraw it at any time.
6. PAYMENT INFORMATION
Payments made through our website may be processed by Shopify and payment service providers available through Shopify.
Purple Signs does not normally receive or store your full payment card number.
Payment providers may process your personal information in accordance with their own privacy policies and security requirements.
7. SHOPIFY
Our online store is hosted using Shopify.
Shopify provides the ecommerce platform that enables us to sell our products and services online.
When you use our website or place an order, personal information may be processed through Shopify systems in order to provide services including:
• Website hosting
• Checkout
• Order management
• Customer accounts
• Payment processing
• Fraud prevention
• Analytics
• Customer privacy and cookie controls
Shopify may process information in countries outside the United Kingdom.
Where international transfers take place, Shopify is responsible for applying the safeguards required for its processing activities in accordance with applicable data protection law.
8. DELIVERY COMPANIES
We may share the information necessary to deliver your order with postal and courier companies.
This may include:
• Your name
• Delivery address
• Telephone number
• Email address
• Delivery instructions
Depending on the order, this may include services such as Royal Mail, DPD or another appropriate delivery provider.
We only share information reasonably required to arrange and complete delivery.
9. OTHER SERVICE PROVIDERS
We may share personal information with trusted service providers where necessary to operate our business.
These may include:
• Ecommerce and website providers
• Payment processors
• Delivery and courier companies
• Accounting and bookkeeping providers
• IT and website service providers
• Email and communications providers
• Analytics providers
• Professional advisers
• Government, tax or regulatory authorities where legally required
We do not sell your personal information to third parties.
10. ARTWORK AND CUSTOMER FILES
Customers may provide us with artwork, logos, photographs, documents and other files for the purpose of producing an order.
These files may contain personal information.
We use customer-supplied files only as reasonably necessary to:
• Prepare artwork
• Produce proofs
• Manufacture products
• Resolve order queries
• Reproduce an order where required
• Maintain reasonable business records
Please ensure that you have permission to provide any personal information belonging to another person that is included in artwork or files supplied to us.
11. COOKIES AND SIMILAR TECHNOLOGIES
Our website uses cookies and similar technologies.
Some cookies are necessary for the website and checkout to operate correctly.
Other cookies may be used for purposes such as:
• Website analytics
• Measuring website performance
• Remembering preferences
• Marketing
• Understanding how visitors use our website
Where required by law, non-essential cookies will only be used after you have provided consent through our cookie or privacy preferences controls.
You can accept, reject or manage applicable cookie preferences using the controls provided on our website.
You can also control cookies through your browser settings, although disabling some cookies may affect website functionality.
12. MARKETING COMMUNICATIONS
We may send marketing communications where you have agreed to receive them or where applicable law otherwise permits us to do so.
You can unsubscribe from marketing communications at any time by:
• Using the unsubscribe option included in the communication; or
• Contacting us at sales@purplesigns.co.uk
Stopping marketing communications will not prevent us from contacting you where necessary regarding an existing order, enquiry or other service you have requested.
13. HOW LONG WE KEEP PERSONAL INFORMATION
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including where necessary to meet legal, accounting, tax, contractual or dispute-resolution requirements.
Different types of information may be retained for different periods.
For example:
• Order and transaction records may be retained for the period required for accounting, tax and business record purposes.
• Customer correspondence may be retained for as long as reasonably necessary to deal with enquiries, complaints or disputes.
• Artwork and production files may be retained where reasonably necessary to support repeat orders, resolve production issues or maintain order records.
• Marketing information will normally be retained until you unsubscribe or we no longer have a valid reason to retain it.
When personal information is no longer required, we will delete it, anonymise it or otherwise securely dispose of it where reasonably practicable.
14. INTERNATIONAL TRANSFERS
Some of the service providers we use, including Shopify and associated technology providers, may process personal information outside the United Kingdom.
Where personal information is transferred internationally, appropriate legal safeguards must be used where required by applicable data protection law.
These may include recognised adequacy arrangements or approved contractual safeguards.
15. HOW WE PROTECT PERSONAL INFORMATION
We take reasonable technical and organisational steps to protect personal information against:
• Unauthorised access
• Loss
• Misuse
• Alteration
• Disclosure
• Destruction
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
16. YOUR DATA PROTECTION RIGHTS
Depending on the circumstances and applicable law, you may have rights including:
• The right to be informed about how your information is used
• The right to request access to your personal information
• The right to ask us to correct inaccurate or incomplete information
• The right to request deletion of personal information in certain circumstances
• The right to request restriction of processing in certain circumstances
• The right to object to certain uses of your personal information
• The right to data portability in certain circumstances
• The right to withdraw consent where processing is based on consent
Some rights are subject to legal conditions and exemptions.
To exercise your rights, please contact:
sales@purplesigns.co.uk
We may need to verify your identity before fulfilling a request.
17. YOUR RIGHT TO OBJECT
You have the right to object to certain processing of your personal information where we rely on legitimate interests.
You also have the right to object at any time to the use of your personal information for direct marketing.
If you object to direct marketing, we will stop using your personal information for that purpose.
18. COMPLAINTS
If you are concerned about how Purple Signs uses your personal information, please contact us first so that we can try to resolve the issue.
Email: sales@purplesigns.co.uk
You also have the right to complain to the UK Information Commissioner's Office (ICO).
Information Commissioner’s Office
Website: www.ico.org.uk
19. THIRD-PARTY WEBSITES
Our website may contain links to websites operated by third parties.
We are not responsible for the privacy practices of third-party websites.
If you follow a link to another website, you should review that organisation's privacy information.
20. CHILDREN
Our products and services are not specifically directed at children and we do not knowingly seek to collect personal information from children through our website.
21. AUTOMATED DECISION-MAKING
Purple Signs does not normally carry out automated decision-making that produces legal or similarly significant effects on customers.
Some service providers, such as payment processors or fraud-prevention services, may use automated systems as part of their services.
22. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our business, website, services or legal requirements.
The latest version will be published on our website.
23. CONTACT US
If you have any questions about this Privacy Policy or how we use your personal information, please contact:
Purple Signs
9 Mulberry Close
Goring-by-Sea
West Sussex
BN12 4QX
Email: sales@purplesigns.co.uk
Telephone: 07720 353935